What a Tease


If you missed our last release.. DONT WORRY! Were giving everyone a chance to pick up the Locals Only Snapback a couple more times this year. Next colorway will be Navy Blue, to pay hommage to our New York Yankees. * HINT HINT * Very limited quantities just like our last release so DO NOT SLEEP. Stay tuned & make sure to follow us on Twitter and Instagram for more updates.


Sorry For The Drought.

SmoothNYC has been going through a transition period. We’ve been trying to figure out what we can do as a brand to better ourselves. We can’t give too many details, but we can say that our future is looking brighter. We are growing as people and as designers. Our website will also be getting revamped so we apologize for the simplicity. Look out for more updates via Twitter. Our links are on the right side of the page. Also if you havent already, follow us on Instagram : http://instagram.com/smthnyc

Thanks for your continued support.

SmoothNYC Street Team

SMTH x PVT: 10/20

Nothing else needs to be said by now.  Come through Saturday, cop a hat & party.



Release Date: 10/20/2012
Location: Private Stock – 1081B Yonkers Ave 10704
Time: 12-8 PM

Locals Only – This Saturday!

We are releasing our snapback collaboration with Private Stock this Saturday, October 20th.  Product is limited and we are already getting pre-orders, so be sure to get one for yourself.  This hat will never be restocked! See you Saturday.

SmoothNYC x Private Stock “LOCALS ONLY” Snapbacks

In our first official collab, we linked up with our friends over at Private Stock to make this new snapback.  Being that we’re both home grown brands, we decided to share our “Locals Only” concept with them for this product.  Limited quantities available, so make sure you get yours ASAP. The release date will be posted this weekend.  Did I mention we have a crewneck to match? Bring the cold season in with style, people.  Stay Smooth.

Haze x G-Shock – 30th Anniversary in NYC

Eric Haze truly inspires me so much.  A visionary, a revolutionary, and most importantly, an incredible artist.  Haze was one of the originators, who took his love for graffiti and hip-hop culture and brought it into the concept of skate, surf, and consumer culture.  His style is something I admire and try to emulate every day; understated simplicity in the more artistic way.  Arrows and stars, clean handwriting, pure creativity.

G-Shock and prolific artist Haze will present a major exhibition and release event in downtown Manhattan this Friday. With support of Casio, the artist organized a 25 year retrospective of the HAZE brand, which includes a variety of product collaborations with various brands along the way. The opening is set to feature the launch of the 4th signature “HAZE x G-Shock” model, which will be the first release of the brand’s 30th anniversary collection. The exhibition is set to include framed silkscreens, embroideries, baseball caps, clothing, footwear, furniture, toys, and more. The opening will be held this Friday night at SOLO on 40 Broad Street in New York City, and features this video produced by Haze and Showcobra going through 25 years of archives in preparation for the show.

True Artistry. Smooth.